Sean Pillot de Chenecey is a cutting-edge research consultant specialising in trend analysis, consumer insights, ideation workshops and new product development. He is an energetic and entertaining speaker who gives talks to a range of audiences around the world on the latest trends.
Before setting up his own consultancy, he spent ten years working with advertising and research agencies in Europe and the US. His work takes him throughout Asia, Europe & the US, whilst his clients include a selection of leading brands in the fashion, sport, media, telecoms, food, drink, motor, finance, health, retail and personal care sectors; along with numerous international agencies.
Sean Pillot de Chenecey frequently comments on marketing issues for the international press and broadcast media - and writes a range of business and consumer magazines. His views on making research really work are simple: to gain competitive advantage
one must combine knowing the consumer and trends better than the opposition - and then utilize the knowledge gained quicker.